Christian music artists and pastors have weighed in after a senior staffer at Steven Furtick’s Elevation Church in North Carolina revealed the megachurch doesn’t use words like “resurrection,” “Calvary” or the “blood of Jesus” in their Easter invitations for fear of alienating potential non-Christian attendees.
Nicki Shearer, Elevation Church’s digital content director, recently spoke with Pro Church Tools and said the church, which has 20 locations, avoids using language that “immediately makes someone feel like an outsider.”
“When I think about how I’m going to talk about Easter, I’m thinking about how I’m going to talk to people far from God, because that’s the thing that matters most to us,” Shearer said, adding the church wants to reach the “un-churched” and churched alike.....
..... “I'm putting a lot of my focus, energy, time, resources toward what I would call the ‘cold audience,’ people far from God,” she reiterated. “I'm not going to say the word ‘Calvary,’ not going to say the word ‘resurrection,’ I'm not going to say the ‘blood of Jesus,' I'm not going to say any of these words that make someone feel like an outsider. This is really an important guide for how we develop language. Anyone can be a part of our church; it might not be for everyone, everyone might not like it, but anyone can come.”
Complete article:
Nicki Shearer, Elevation Church’s digital content director, recently spoke with Pro Church Tools and said the church, which has 20 locations, avoids using language that “immediately makes someone feel like an outsider.”
“When I think about how I’m going to talk about Easter, I’m thinking about how I’m going to talk to people far from God, because that’s the thing that matters most to us,” Shearer said, adding the church wants to reach the “un-churched” and churched alike.....
..... “I'm putting a lot of my focus, energy, time, resources toward what I would call the ‘cold audience,’ people far from God,” she reiterated. “I'm not going to say the word ‘Calvary,’ not going to say the word ‘resurrection,’ I'm not going to say the ‘blood of Jesus,' I'm not going to say any of these words that make someone feel like an outsider. This is really an important guide for how we develop language. Anyone can be a part of our church; it might not be for everyone, everyone might not like it, but anyone can come.”
Complete article:
Steven Furtick's Elevation Church sent Easter seeker-friendly invites that omit 'resurrection,' 'Calvary'
Christian music artists and pastors have weighed in after a senior staffer at Steven Furtick s Elevation Church revealed the church doesn t use words like resurrection, Calvary or the blood of Jesus ...
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