Margery
Well-known
This morning as I puttered about I was listening to Hope and Larry from Under The Median - a YouTube channel devoted to living frugally and staying under budget and they had something new to watch out for. DYNAMIC pricing.
Here's their episode btw: How New Store Pricing Trends Are Affecting Frugal Shoppers
They covered STRETCHflation in which the manufacturers and stores give you more, but use it as an opportunity to raise the unit price or price per oz or gram. Because you aren't used to buying the bigger size and are conditioned to think it's usually a better deal, you can miss the jacked up unit price.
AND SHRINKflation which we've all seen when Costco as a recent example reduced the amount of toilet paper on their rolls of Kirkland TP, keeping the number of rolls the same in the case and charging the same price. Same price, less product. As seen with the lb of bacon or 500 gram pack, now down to 10 oz or 350 grams. Coffee, cereal etc. This has been going on a long time (I remember it in the early 70's)
But the big elephant in the room is DYNAMIC PRICING defined here: Dynamic pricing may boost retailers but put consumers in the dark
which essentially means that digital price labels on the shelf are constantly subject to change, which means the price could go up from the time you put it in your cart and the time you go thru the checkout. SCARY!!!
This is being done in Walmart as seen in this article here: Walmart is shifting to digital prices across the chain's 2,300 stores. Here's why. and Walmart "reassures" consumers they won't "use the technology for dynamic or surge pricing, when retailers or other businesses quickly change the cost of products or services based on fluctuations in demand due to weather, traffic or other issues."
YEAH RIGHT!!!
So just a heads up for all of us who grocery shop on a budget!
Here's their episode btw: How New Store Pricing Trends Are Affecting Frugal Shoppers
They covered STRETCHflation in which the manufacturers and stores give you more, but use it as an opportunity to raise the unit price or price per oz or gram. Because you aren't used to buying the bigger size and are conditioned to think it's usually a better deal, you can miss the jacked up unit price.
AND SHRINKflation which we've all seen when Costco as a recent example reduced the amount of toilet paper on their rolls of Kirkland TP, keeping the number of rolls the same in the case and charging the same price. Same price, less product. As seen with the lb of bacon or 500 gram pack, now down to 10 oz or 350 grams. Coffee, cereal etc. This has been going on a long time (I remember it in the early 70's)
But the big elephant in the room is DYNAMIC PRICING defined here: Dynamic pricing may boost retailers but put consumers in the dark
which essentially means that digital price labels on the shelf are constantly subject to change, which means the price could go up from the time you put it in your cart and the time you go thru the checkout. SCARY!!!
This is being done in Walmart as seen in this article here: Walmart is shifting to digital prices across the chain's 2,300 stores. Here's why. and Walmart "reassures" consumers they won't "use the technology for dynamic or surge pricing, when retailers or other businesses quickly change the cost of products or services based on fluctuations in demand due to weather, traffic or other issues."
YEAH RIGHT!!!
So just a heads up for all of us who grocery shop on a budget!