That is a difficult question.
I wouldn't want to presume to know how much God loves or not loves them.
That is way beyond my finite mind.
But pondering this question, a few Bible verses came to me, that might shed some light on it.
We know how God felt about the wicked before the Flood.
And GOD saw that the wickedness of man was great in the earth,
and that every imagination of the thoughts of his heart was only evil continually.
And it repented the LORD that he had made man on the earth, and it grieved him at his heart.
(Gen. 6:5,6)
God created man for His own pleasure. He loves us so much, He even gave His own Son to die for us.
As I live, saith the Lord GOD, I have no pleasure in the death of the wicked;
but that the wicked turn from his way and live
(Ez. 33:11)
And lastly the parabel of the Prodigal son came to mind.
His father loved both his sons dearly, and he wanted nothing better than they loved him back.
But when the younger son wanted his inheritance (like his father was already dead to him!),
he gave his son what he desired and let him go, but kept watching and waiting for his return.
I think if the younger son wouldn't have returned, but perished far away, his father would still have loved him.
Ultimately, that is what free will is all about.
God loves us so much, he wants our answering love in return. But only if we desire so.
No one will be forced into heaven.
If we won't say: Thy will be done, He will say: your will be done.
But I think it will grieve Him, because he still loves them.
Hope that helps you, for an answer?
Here is another question to consider. We don't know the number of people who died in Noah's flood, but it had to be a vast number. Men, women, and children. Do you think, of all those that died in the flood, any were believers, of God?
Quantrill