The 1976 “I found it” evangelistic campaign.

[Ronnie]

Back in 1976 I began to see bumper stickers that said, “I found it” and that was all that as on it.
I for one was very curious about what they have found, well after months of arousing people’s interest the campaign came to reveal what they had found - it was Jesus.

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1976 - “I Found It! You Can Find It Too!” - Power to Change Ministries

“I found it! You can find it too!” That offer […]

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[LightOfMyLife]

Back in 1976 I began to see bumper stickers that said, “I found it” and that was all that as on it.
I for one was very curious about what they have found, well after months of arousing people’s interest the campaign came into reveal what they had found - it was Jesus.

- YouTube

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I think they should have said Jesus not it. A person shouldn't be ashamed to say his name. I had a white Chevy Camaro that was a 1976 in 76.

 

[Tall Timbers]

In '76 I was in South America. I understand that many came to know Christ in part as a result of that campaign.

 

[Ronnie]

It was a smart way to get the word out through curiosity.