Hol
Well-known
The move could be a final nail in the coffin of ad agencies coordinating against outlets based on their political viewpoints.
President Donald Trump’s top consumer protection and antitrust official has approved a massive $13.5 merger that will reshape the advertising industry, effectively putting the final nail in the coffin of coordination against outlets based on their political viewpoints.
The Federal Trade Commission announced Monday morning that it has decided not to block a merger between Omnicom and IPG, two rival firms which together make up a third of the world’s “Big Six” advertising agencies. But rather than rubber stamp the deal, FTC Chairman Andrew Ferguson extracted a major concession: the firms have agreed to cease all coordination related to viewpoint discrimination, refrain from any coordination in the future, and submit to strict compliance mandates.
President Donald Trump’s top consumer protection and antitrust official has approved a massive $13.5 merger that will reshape the advertising industry, effectively putting the final nail in the coffin of coordination against outlets based on their political viewpoints.
The Federal Trade Commission announced Monday morning that it has decided not to block a merger between Omnicom and IPG, two rival firms which together make up a third of the world’s “Big Six” advertising agencies. But rather than rubber stamp the deal, FTC Chairman Andrew Ferguson extracted a major concession: the firms have agreed to cease all coordination related to viewpoint discrimination, refrain from any coordination in the future, and submit to strict compliance mandates.