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California Will Soon Fine Stores That Don’t Have A ‘Gender Neutral’ Kids Toy Section

1LoverofGod

Well-known
A new California law slated to go into effect on January 1, 2024, will mandate stores that sell children’s items to have a gender neutral section, according to a state government website.

The law applies to stores that sell “childcare items” or toys and employs a minimum of 500 employees across store locations, and it requires that they offer a section where “a reasonable selection of the items and toys for children that it sells shall be displayed, regardless of whether they have been traditionally marketed for either girls or for boys,” according to its text. Stores that do not comply with the law could face a civil penalty and charged $250 after the first offense or $500 for later offenses.

“Unjustified differences in similar products that are traditionally marketed either for girls or for boys can be more easily identified by the consumer if similar items are displayed closer to one another in one, undivided area of the retail sales floor,” the text of the law reads. “Keeping similar items that are traditionally marketed either for girls or for boys separated makes it more difficult for the consumer to compare the products and incorrectly implies that their use by one gender is inappropriate.”

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